Meet the Team


Gordon Meyer

Gordon Meyer has spent more than 20 years working with marketing companies and advertisers including SiriusXM, J. Walter Thompson and Razorfish. In 2018, he co-founded an agency, EngineBloc, with fellow Razorfish veteran Leen Al-Bassam, serving technology-oriented brands. Meyer also currently teaches Blockchain at Columbia College Chicago Online. Next Reality News listed Meyer in 2018 on its list 30 People to Watch in Augmented Reality, and think tank Brand Innovators named him in 2015 to its list Top 40 under 40 Brand Marketers. Meyer has appeared on NPR’s “All Tech Considered” and in publications including Forbes,, The Chicago Tribune and Inc. Meyer sits on the Board of Advisors for BWG Strategy, an invite-only network for senior executives across technology, media and telecom, and on the Board of Directors of a soup kitchen and homeless shelter.

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Leen Al Bassam

Leen is a creative director and product designer from Houston, Texas who currently resides in New York City. She graduated with a BFA in Photography from Parsons School of Design. She has been creating products and experiences for brands since the internet came on the scene and thrives on everything new technology has to offer. Leen enjoys spending time with her puppy @eero_sealyham and traveling to far flung places.


JC Crown

Jc is a business development strategist and blockchain enthusiast, with a wealth of experience connecting and networking with some of the brightest minds in the cryptocurrency space. An entrepreneurial and self-motivated team player, he has demonstrated talent for building relationships, influencing strategic partnerships, developing new sales channels, and using social media and viral marketing with remarkable effectiveness. One of his biggest passions is introducing and promoting new companies and assisting them with their start-ups. His enthusiasm for the space is based on an unshakable belief in the disruptive power of blockchain technology.